If you are a small business company owner and you work in the financial sector it is really important you take care of marketing for your business. Using adequate marketing tactics is really important to make sure new customers hear about your services.
One crucial aspect of marketing is the SEO you can do on social media. Here are five ways finance companies should use social media to market.
1. Fill Out All The Information
When your finance business joins a social media platform it is really important that you fill out all the possible information. This means that you need to answer to all of the questions asked during the setting up phase and give detailed information about your business.
Use SEO optimised keywords and localised SEO in your About-section to make sure your ranking will rise in search engines. It is also a good idea to make sure you tag all the pictures and videos you use on your business profile.
2. Diversify Your Social Media Platforms
It is also really important that you diversify your social media platforms. This means that you can’t just rely on one or two different platforms but try and make an online presence in as many as possible.
There are a lot of great social media platforms to specific sectors as well and thus you should find specific sites in your niche finance area and list your company in these. Wire Advisor says that there are a lot of good tools you can use to help manage your social media content in a simple way as well and therefore being present in many platforms won’t take too much of your time and resources.
3. Use Long Keywords In Your Profiles
The best way to get your social media presence improve your search engine rankings is to make sure you use long keywords in your profiles to make sure the right customers will find you. Long and very specific keywords will enhance your rankings in search engines and will guarantee that your profile will catch people’s attention.
4. Team Up With Other Companies
It is a good idea to use social media and team up with other financial businesses that relate to your business somehow. Perhaps the other company could offer something that you can direct your customers to and vice versa.
There are, for instance, some financial companies that could help your customers in certain aspects while you can guarantee they use those services the right way.
For instance, if your business is working in the field of annuities and financial settlements it is a good idea to team up with companies that offer services providing cash for annuity. Companies like Structured Settlement Quotes can help you make your customers know more about this market and ask for your expertise in handling their settlements.
5. Link In Your Social Media
It is really important you also use links in your social media platforms to enhance your online presence. As well as linking to other high ranked sites it is also a good idea to use those connections mentioned above and get your business recommended and mentioned by other companies as well.
Jessica has passion for marketing and she is constantly trying to make sure businesses take advantage of social media platforms in their marketing. She loves Twitter and can spend hours just tweeting with other people. She also likes to treat herself occasionally by going to the local spa for some treatments.