Attention Business Owners: Know your competitive advantages! With all the options a consumer has, what will make your operation stand out to them?
Anyone can start a business, but maintaining a growing and profitable business is the challenge. Whatever your advantage is, the consumer needs to know. Shout your message from the rooftops and mountains for all to hear. Here are a few options that may resonate with business owners struggling to improve brand recognition and reel in repeat customers.
1) Accessibility- Don’t let technology make you a ghost to your customers. A lot of planning goes into customer accessibility when planning a business location. Just as businesses put a lot of resources towards deciphering customer accessibility, customers do a lot of research on customer service accessibility.
Technology should be implemented to cut costs and time spent on tasks, but not to eliminate the time you spend talking with your customers. Your customers may like the ease of doing business with you, but can be easily turned off if their not getting the right attention.
Customer service may seem less important in today’s market where everything depends on the price, but many companies market their business on speed and affordability; set your self apart. Make sure the customer knows you are there for them, day and night, with the solution to their problems. Upper level management should be involved in communicating with larger accounts so they know they’re business is appreciated.
2) Same day services- Same day services are a clear competitive advantage that many big corporations are vigorously pursuing. Wal-Mart and Amazon are setting the pace for the rest of the retail industry. Unfortunately, for small businesses, large retailers can afford this at a lower cost. They have the volume to keep delivery costs low. But, the great thing about this same-day delivery is that if you have a website with e-commerce, you can compete with anyone. You won’t be able to offer same-day delivery throughout multiple markets, but you can offer it to one city or an entire region. Dominate an entire region with same-day services.
3) Constant contact – Stay in constant contact with your customers. Don’t let there be a week where your customer does not hear from a representative from your business. Whether through e-mail, phone, or snail-mail coupons, this practice will keep your name fresh in their mind, eliminating the chance of them taking a competitor for a test drive.
4) Be Attractive – Woo your customers! When they walk into your shop or complex they shouldn’t feel as if they have just traveled back in time. The ability to convey to customers that a business is up to date with current technology, yet still offers great service, is unbeatable. It will keep your business a live and growing.
Multi-functioningtouch screen computer kiosks are exciting and new. They promote your brand as current, tech savvy, and give you different options to convey to your customer. You can use them as payment centers, information centers, or as a virtual interactive timeline on the history of your company. Marketing your company through a story is memorable. As the Millennial generation grows into the new target market, they will expect a business that is attractive through technology.
Don’t just squeeze by. Yes, times are tough. But there is so much more you can do to get your message across to consumers. You CAN set yourself a part. But, will you? It may take a bit of investing. That investing will be well worth it in the long run.
Brielle has always been interested in helping people with their businesses. She has been very successful in her endeavors and is always interested in helping even more businesses.