You just moved out of your garage and into a small office near your home. However, not much has changed. No one quite knows who you are or what it is you do. You don’t have the financial backing to hire an expensive marketing firm, either. At the end of the day, you just don’t know how to build trust and confidence in your small business, which is exactly what you need to build the customer or client base that will turn your small business into a bigger one.
So, how are you going to build trust and confidence in your small business? By following this advice.
The Importance of a Professional Website
Image is everything.
Style is more seductive than substance.
While these may not be phrases that we are able to say to one another, these are phrases you should be able to say to yourself– about your small business, of course. The importance of having a professional website becomes clear when you realize that these phrases ring true, and you should make sure your professional website has good looks, an unforgettable image, and a unique style. In order to accomplish this, you should take either the time to do it yourself or the money to have someone else do it for you.
However, style may be more seductive than substance, but substance is a close second to style in terms of leaving your consumers or clients coming back for more. The substance of your professional website should be on an equal footing with its appearance. Incorporate easy to use features, making sure to include the information your clients are looking for, as well as information they aren’t necessarily looking for but still need.
In addition, a professional website will allow you to build a bigger online presence, attracting the customer and client base that you need by building up your credentials. Score points for trust and confidence. Make sure your professional website has links to your small business’ Facebook and Twitter, as well as blog. If your small business doesn’t have Facebook and Twitter, it should. If your small business doesn’t have a blog, it should. You should also make sure your professional website is listed on other, major websites like Yelp, Angie’s List, and Google.
In the end, your professional website is an investment, so make it count, building trust and confidence in your small business.
The Power Of A Good Story
Stories sell. Make yours worth a fortune.
Not a good writer? Not many people are. However, there are freelance writers who can sit down with you and listen to your story; then, write it for you. Whether you write your biography or have someone else write it for you, get it done.
Not a good story-teller? Read over your biography and practice telling it to your friends, your family, or your mirror until you are. The power of a good story and being able to tell it becomes evident when you come face to face with investors and customers or clients. A good story will win them over and make them interested in not just you but your products or services. Of course, this doesn’t mean you should fabricate a story that isn’t yours just to create a successful business.
The whole world is your Shark Tank, and in the end, a good story told in a personable, confident way will build trust and confidence in both you and your small business.
The Persuasiveness Of Rankings and Testimonials
Sometimes, the best way to advertise your small business is not online. Its by word of mouth through customers and clients. So and so might have heard from so and so about your small business, etc. After all, who do we trust more than our family, friends, and even co-workers?
However, first you will have to incorporate policies that encourage customer service. Remember, the customer is always right; because, even if they are wrong, your small business may not be able to withstand the reputational damage one angry, bitter customer (or client) can do.
Customers and clients can also vouch for you through rankings and testimonials, building up trust and confidence in your small business.
Jennifer Machie writes for Jason McMinn of the McMinn Law Firm.