We often hear of the unemployed sector, and how hard it is to find a job these days. However, it seems that employers have just as difficult a time finding qualified and reliable employees. Job fairs exist to serve both job seekers and employers, bringing them together in one place so that each has a greater chance of finding their perfect matches. If you will be representing your company at an upcoming event, then you should put ample preparation into your presentation in order to ensure the best possible outcome. Here are some pointers for how to present your business at a career fair:
Reserve your spot ASAP. Career fairs often take place in trade centers, which means that not all booth locations are ideal for getting the most possible attention. Space at job fairs generally fills up quickly – and the best spots are taken first – so you should reserve a prominent spot for your business booth as soon as possible.
Familiarize yourself with the audience. Some career fairs are targeted to college students, while others are targeted to adults who have been out of the workforce for extended periods of time. Figure out who your audience is going to be in order to pick the best employee to be “the face” of your business at the fair. The person representing your business needs to be relatable to the crowd; using the above example, a youthful and “hip” employee might be best for a college crowd, while a mature, low-key employee might be the better representative for the older crowd.
Identify key talking points. Determine what it is about your business that you most want to communicate to the career fair attendees. This will likely also have to do with the type of audience you will be engaging. For example, your company culture might be what attracts college students, while your great benefits package might be the larger draw for a mature adult crowd. Make sure everyone representing your company at the fair is well versed in these key talking points, and that they know to stay on point.
Promote before the fair. Don’t wait until the actual event to start attracting people to your booth. Spread the word about your career fair attendance through your website, social networking sites, and other advertising mediums. That way, you are likely to get more booth visitors who are interested specifically in your business.
Your presentation. It’s best to keep your booth simple, clean, and uncluttered. That way, the message you want to portray about your business is what stands out the most. Focus on what makes you and your brand unique, and use that to create your booth presentation. Everything in your booth should be representative of your brand, from your business cards to what your employees are wearing.
You must expect to be up against a lot of competition at a career fair. Ensure your best chances of getting noticed (and stacking up those employment applications) by following these tips.
About the Author: Bryon Abrecht uses several different recruitment systems to find applicants for his corporation, but he enjoys going to career fairs to meet bright young talent in person.