Small business owners have to take care of many concerns, from financial capacity and employee benefits, up to the nitty-gritty of daily operations. This includes postage, sales, logistics and the list goes on and on. As a business grows, so does the volume of its mail, both electronic and physical. This requires a lot of attention, especially for a business that needs to ship out a lot of orders for its customers, fast to keep the clients happy. Setting up a proper mailing system can boost the efficiency of your business, big-time. Sit back and take some notes… here are a few tips that may help you out.
Post right from Your Office
One major decision that you have to make as a business owner is whether the volume of mail in your office can be sustained by regular trips to the post office or if cost can be greatly minimized by setting up your own in-house postage and a metered mail solution.
The big advantage, of course, of having your own postage machine in the office is the ability to monitor and track your mail, and it’s saving you constant trips to and from the post office.
There are two choices available, either to get a postage meter… which is linked directly to the post office and requires a phone line – or you get postage printing software which requires a computer, printer and internet access.
The postage meter can print the postage labels on your envelopes , while the other option makes you print labels using your own printer for your mail or packages. For both, it is quite easy to calculate the amount of postage you need and also it helps to keep track of your mailing costs.
Unlike stamps, using metered mail can save you money because you usually pay the exact amount required by your mail or package – based on size, distance and weight. With postage meters, your mail gets a professional-looking meter stamp that replaces the usual adhesive stamp… every time.
How to Choose
There are several postage machines or postage meters available for lease. Postage-printing softwares are popular these days – and while mostly free, would require the use of your own computer and printer, taking it away from its usual utilization in other important daily operations for the business.
In order to best decide on the best postage solutions for you and your business, consider the following:
- The frequency of your mailing and shipping transactions – If you have a large volume of mail going out to potential clients, then you might consider using a dedicated postage meter, rather than surrender a computer and printer just for printing, mailing and shipping labels the whole day.
- The size and volume of your mail and packages – If it’s kept to a minimum and you don’t see it being pivotal for your business, then you might want to consider going to the post office, instead of leasing your own postage machine.
- The importance of keeping track of your own mailing and postage costs – For a small business owner, this is key. Installing postage-printing software is the best option for calculating your mailing expenses and keeping track, not just about the costs, but of your addresses and recipients as well.
Brielle has always enjoyed helping businesses improve their shipping logistics. She always enjoys sharing this information with others.