Facebook has not been around for long, but it has already made an impact right across the board, starting with marketing. Now, everyone has a Facebook page, and even businesses are taking advantage of the social media network’s popularity. Many big corporations are now creating pages of their own, and using Facebook for advertising. Facebook marketing is taking off in a big way, and companies are beginning to understand just how powerful this social media network is, and how it can help their business get ahead.
Benefit #1 – Facebook is for everyone
When Facebook first came out, everyone made fun of it along with MySpace because everyone thought that the social media networks were just for teens. However, that opinion underwent a change when professionals in the business world began to see just what it could do for them. Facebook marketingis for real, paying up big (from exposure to audience interaction) and businesses were creating Facebook pages, marketing their various products and services. Today, businesses’ use facebook for marketing as they have realized that nearly everyone who’s online have a Facebook page that they use for a number of different reasons.
Benefit #2 – The ability to reach a target audience
On Facebook, a person who first signs up has to create a profile. The Facebook profile is very detailed including a person’s location, their educational background, their job, and things they like to do. Other parts of the profile also include things people are interested in like movies, music, places, games, books, TV shows, and so much more. Businesses who want to market their products to a certain audience can search profiles for people who have just the right interests.
Benefit #3 – Using keywords to create advertisements
A business that wants to create a certain advertisement that will get a lot of attention. However, if a business wants to make an advertisement that is specific to people with certain jobs or certain skills that will speak directly to them. Once these advertisements are created, the ad will appear on Facebook when that person is just working on their profile, talking to someone via chat, or just playing a game. Because a business can make a very specific kind of advertisement, Facebook marketing can really help a business reach customers who will take an interest in their products or services. In addition, businesses’ can opt to purchase facebook likes, in order to ramp up their profile, build their creditability and to effectively kick start their campaign.
Benefit #4 – Finding customers in a specific area
Any business can create their own Facebook page, even if a business is just a small locally owned company that only has customers from their own hometown and a few smaller towns within a certain distance. Facebook will allow a business owner to find people that are in the same hometown as their business, plus people that are in the surrounding areas. When it comes to shopping for things, people always check locally for something before they end up searching the internet, and a local business can really take advantage of this fact.
The world has changed a lot since a student at Harvard named Mark Zuckerberg created a social media network named Facebook. Since its creation, Facebook has become a marketing tool that businesses are now using. Facebook marketing has now become a friend to the business world, and many companies are using it to find customers and help to raise their profit margin.
Kc is a freelancer blogger, who loves to blog about anything related to web 2.0 and social media – from marketing tips, buy facebook likes to the latest trends. Do check out some of the other posts on similar topics; feel free to share the post on other web 2.0 sites.
The Benefits Of Using Facebook For Marketing,