Print is still a dominant force today, with a great deal of information being printed out such as books, magazines and brochures. However, given the rampant surge in online content, it is apparent that the printing industry is facing changes due to the technology surrounding it. The reading public now has other sources of information, such as the television, ebooks , Kindle, Internet, mobile gadgets and so on.
The Future with Digital Printing
The commercial printing has its share of problems, as the future will be dominated by digital printing that is done through a computer and by utilizing inkjet or laser printers. These can, of course, then be recreated into paper printing. Digital printing is preferred by many commercial establishments, as you can get a preview of the printing, along with details, such as color, styles, and sizes before you print the final product. You can, therefore, making any changes. This seems to be the correct path to go in the future for all commercial printings, such as postcards, business cards, posters, brochures and booklets. Experts opine that digital printing will surely overtake traditional printing, due to its cost effectiveness and convenience. Ease of customization and affordability also play a major role in this option.
It is ironical that Paperless Post is no longer paperless. Paperless Post is an online stationery business planning to release paper stationery. So when you get a card designed by their website, you can send it electronically and also get a printed version. This is because there are still many people out there who feel the need to ‘feel’ the paper before they send it out. After doing a research of their customers, the company found that more than 60% of their electronic card users wanted this option for using paper, showing that traditional printing can never be ‘out’.
Evite Postmark is a digital platform featuring stylishly designed cards and invitations. Evite Postmark offers designs that can be personalized with digital inserts as well as stamps and envelopes. Their latest endeavor, Evite Postmark offers high-end invitations and announcements, offering users a unique way of gathering their friends for an occasion. They also remind you of excellent stationery and have a great selection of stamps and envelopes. It offers a way of continuing the tradition with beautiful digital designs. Users can upload photos in a digital insert card, proper wording following etiquette and choose from different formal options and then send it through the Internet at a small cost.
New Devices and Options in Printing
3D printers also offer new options for marketers, as you can connect it to a Wi Fi network and uses can download designs and then print them onto objects or insert USB sticks having the design and the print. There are also many online printing services offering 3D printing. Users can create their own designs and the company prints and ships it to them.
Digital and Internet technology is, thus, setting new trends that can completely change the printing industry. However, despite the growth of online digitalized printing technologies, the printing industry continues to survive by adopting new strategies.
Kcmouli is a freelancer blogger who loves to blog about anything tech related, including online design and printing software. For more news on lithography, digital printing – check out some of the other posts and do share this post on web 2.0,
The Future Of The Printing Industry – Digital Takes Over Lithography,