Your business signage is a powerful marketing tool, and most likely a very large expense for your business. Therefore, you should put ample time and effort into making sure the signage is right before it is installed, as well as ensuring you are meeting proper sign installation protocol. Need some guidance when it comes to your business signage? Here is a guide to what you need to do before you have your business signage installed:
Inquire with local government to ensure conformity with display ordinances. Your local government will have some very clearly outlined ordinances regarding what type of signage you can have, how large it can be, where on your property you can display it, and how far away it must be from streets, sidewalks, and other businesses. Before you pay a company to create your business signage, you should verify with your local government that the signage you want is legal, and complete any necessary permit/licensing requirements. Otherwise, you could be throwing your money down the drain.
Choosing a business to create your signage. There are a lot of sign companies out there, all claiming to be the best. Don’t rush into choosing the business you want to work with. Once you have an idea of exactly what kind of signage you want, you should interview a number of sign makers to find the right fit for your business. Ask about experience and get samples of previous work. Also, be sure to ask for some references you can call. The references should be able to give you some more perspective when it comes to the sign maker’s workmanship, customer service, and timeliness.
Check final draft images. When you initially hire a sign maker, you will go over your vision for your business signage, which will include things like size, wording, styles, colors, and materials. There are a lot of aspects that go into creating business signage, which means there are a lot of places in the development process where something can go wrong. Don’t ever hand over your money or sign off on a signage design that you have not thoroughly inspected to make sure that every detail is exactly as you wanted it.
Inspect finished signage before you have it installed. Don’t wait until the signage is up to find out that it didn’t come out as expected. When the installers arrive at your place of business with the finished signs, inspect them thoroughly and make sure you are satisfied with the finished product before you have them installed.
As you can see, there are a number of very simple steps you can take to ensure your business signage is right – before you have the signage installed. Follow these tips to protect your interests when it comes to your business signage.
About the Author: Marie Blair enjoys working with small businesses to ensure their signage, whether stainless steel letters or backlit plaques, properly reflects their image and goals!