There are tons of e-books available online today on a wide range of topics. Whatever you’re interested in or whatever the topic you wish to explore more about, surely there are several digital books you can get your hands on. Some of them may even be free!
This is because e-books are continuously gaining popularity and widely being used as well for promotional purposes. It doesn’t mean, though, that they are useless. Many can be very beneficial, and you won’t even notice that it’s being utilized as a marketing tool.
For this same reason, you should also come out with your own e-books for business promotion. But the question is— how do you go about it? Well… here are several important tips to keep in mind:
Choose the Right Topic.
During the planning or conceptualization stage of your e-book, it’s essential to choose the right topic. What are you going to focus on? Which subtopics will you cover and discuss?
To find out what to talk about in your e-book, you have to be in touch with your target audience. If you haven’t done any market research yet, it’s time to start now. This will come in handy not just in creating your e-books, but also in the other aspects of your business like developing campaigns and new products.
You ought to discover what your target audience are concerned about so you can offer more info regarding this matter which they will really care about. You should try to find out the problems they have which you can offer solutions to. For instance, if you are selling skincare products and targeting teens, maybe you can write an e-book entitled “Easy Skincare Regimen Every Teen Should Practice While in School”.
Talk to Your Target Audience.
Of course you have to modify your writing style according to your target audience. If you know them well, then this will be a cinch for you. If you can relate to them, it’s much easier as well to speak in a voice that they can easily understand.
For example, if you are offering leadership training seminars to supervisors and managers of various companies, then you will have to sound professional and knowledgeable. You need to be authoritative, so they can trust in your ability to deliver an efficient program. To do this, you must adapt a serious tone and should make sure to write clearly with correct grammar, spelling, etc.
Meanwhile, if you are targeting young musicians to order instruments from you, you might have to take on a different tone— more casual and conversant, yet still professional and well-informed.
Research It Very Well.
In coming up with your e-book, you should never just write from the top of your head or base everything on your experience alone. You ought to back up your ideas with sound research and facts. You can cite some studies or known facts relevant to the topic at hand. You should also provide significant examples.
When you have a well-researched book, you’ll appear more credible and the readers will deem you and your business trustworthy. You will come across as one offering serious business rather than monkey business. Moreover, they will get the impression that you are passionate about what you do and what you’re offering and that you’ve taken the time to provide something relevant and helpful to them. This is also a great way to show that you care, aiding you in developing a good relationship with potential consumers.
Make It Valuable.
Naturally, it’s highly essential to make your e-book valuable to the readers. Give relevant information and practical advice even if it’s just a free promo e-book. Remember that it’s still a representation of your brand and you should therefore make a good impression. And besides, even if the readers themselves don’t end up buying, there’s a good chance they will appreciate the info nonetheless and thus spread the word to others.
It’s vital to make a good name for your business. Don’t make your e-book seem “too promotional” so that people will really feel as if you’re just trying to sell them something through the words. On the contrary, they should be able to gain so much that they won’t even notice you are actually selling something.
Make It Interesting.
Aside from the relevant content, you must also make sure to craft your e-book in an interesting way that will capture the interest of your audience and keep them reading up to the very end. Since this is a digital tool, different from a printed hard copy of a book, you ought to utilize its potential.
Try to incorporate images and videos along with diagrams and checklists. You may also include helpful links and interactive materials. Surely these will be wonderful supplements to your words.
For example, if you are developing an e-book about designing and making fashion accessories, wouldn’t it be more interesting if you can include actual demonstrations through videos? Wouldn’t it be helpful if there are high-res images of the materials that you are recommending or perhaps offering? Indeed such added media will be well-appreciated by readers.
Keep It Short.
Yes, you may have plenty to share with your target market. But you ought to keep in mind that too much can also turn off people. Make sure not to pack a page with too many elements. Also don’t make the e-book too thick so that it’s going to drag on and seem boring.
In general, you can probably target around 5,000 words. That’s a safe length for a standard e-book. Instead of cramping everything in one book, it would be advisable to separate your ideas into different e-books. This way, you can engage your audience more and motivate them to seek out your other books too. At least they will still have more to look forward to, allowing you to build a longer-lasting relationship with them.
These are crucial tips that you have to follow in order to come up with a successful e-book that will help promote your business. Make sure to learn more about writing an e-book before you embark on the actual project. You may always opt to hire a professional writer and layout artist to help you, so as to ensure the best e-book.